As per a popular study by Harvard Business Review, it was found that 64% of people choose the same brand because of brand value, and 13% choose the brand because of their frequent interaction with them. Moreover, as per Deloitte, 76% of US consumers interact with brands or products before arriving at the store. Company branding is all about how well-known your brand is perceived by your consumer. But why do you need company branding? The perk of branding a company is that it creates a well-known identity in the market and helps a business to grow faster. That said, it becomes easy for a company to sell a new product, as people will purchase the product blindly because it’s a brand. Addition to this company branding increase the customer base as people believe more in the reputable and trustful brand than a brand that is unfamiliar or newly launched. Check out these effective Strategies for Company Branding:- Define a Purpose A Company without a purpose is like an a rudderless ship...