iCubeswire- A Digital Marketing Agency

In today’s digital world, the importance of media marketing can’t be overstated. The right message delivered at the right time to the right person will help your business grow and thrive. Media Marketing Media marketing is a great way to promote your business. It is important to use the right media in order to reach your target audience. When it comes to social media, you can use various platforms like Facebook, Twitter and Instagram. What is Media Marketing? Media marketing is a form of advertising that is used to promote or sell a product or service. This can be done through the use of various media channels including Print, Radio, Television, Internet, and Social Media. It can also be done through Public Relations tactics such as press releases, trade shows, and public appearances by company executives. Gaining exposure for a brand can be tough. Digital Marketing offers three ways to do just that — paid, earned, and owned media. While all three are vital in any marketing strategy, p

These LOL-worthy encrypted messages are the future of visual content. One million memes are shared daily on Instagram. This staggering number is not being monetized enough by brands. We have listed down every reason why brands should take memes seriously: As Covid hit the world, lockdown compelled users to increase their screen time in the hopes of escapism. Memes seem to have perfectly morphed themselves as a serving aid for good laughter amidst all the agony, Brands who leveraged these trends have reaped the benefits of meme marketing. Meme marketing since 2020 has taken an all-time high; here are some useful insights for 2021-22: Memes are a raging trend 85% of all the content shared online is memes. Today, everyone and anyone is familiar with the meme vernacular. Potential Market Capture 55% of all memes shared are by 13-35 yr olds. Memes are a language for Millennials and Gen Zs today, and brands need to entice users with their lingo. Users want memes 74% of all online users follo

Do you lose track of time every time you open Instagram? Are you inevitably spending hours scrolling through reels? Well, this is not a social media addiction you need rehab for but a recent change in Instagram’s algorithm that has enticed users to spend as much as 100 minutes daily just on video content. Is the world’s biggest polaroid now becoming a video camera? Here are 6 reasons why the changing algorithm of Instagram has stirred up the digital world: 1. Scope in the Indian Video Market:  Harboring as many as 230.5 million users, India is home to the highest number of Instagram users. The Indian video market is projected to reach 18 billion dollars by 2026. At present, users are witnessing the boom of video content majorly via Instagram and its prevailing transition to become a more versatile version of Tik Tok, which India banned in June 2020. 2. Adjusting to Online Traffic: During the pandemic, Instagram witnessed a considerable increase in traffic, which led to the platform re

  Programmatic media buying technology refers to the automated process of buying ad space in the digital media, by the real-time bidding process. What is programmatic media buying? Programmatic media buying technology refers to the automated process of buying ad space in the digital media, by the real-time bidding process. Cutting edge technology that can be automated for efficient results invariably translates into big gains and programmatic media buying is one such domain where businesses stand to gain and save largely on the back of a simple shift in media buying strategy. Programmatic media buying  essentially means buying digital media via a very efficient real-time bidding process. The immediate takeaways include speed, performance and the entire process being more cost effective. Programmatic Vs Traditional media buying: Traditionally, media buying is carried out manually. Often, this would lead to an opaque process where networks could purchase impressions in advance from a myr

As per a popular study by Harvard Business Review, it was found that 64% of people choose the same brand because of brand value, and 13% choose the brand because of their frequent interaction with them. Moreover, as per Deloitte, 76% of US consumers interact with brands or products before arriving at the store. Company branding is all about how well-known your brand is perceived by your consumer.  But why do you need company branding? The perk of branding a company is that it creates a well-known identity in the market and helps a business to grow faster. That said, it becomes easy for a company to sell a new product, as people will purchase the product blindly because it’s a brand. Addition to this company branding increase the customer base as people believe more in the reputable and trustful brand than a brand that is unfamiliar or newly launched. Check out these effective Strategies for Company Branding:- Define a Purpose A Company without a purpose is like an a rudderless ship. Fi

Social media reputation is the perception that makes your online brand better by monitoring the social appearances and building relationships for better human engagement. It helps to build direct interaction with the customers or potential business partners to stand unique among your competitors.  If used correctly in some social communities, you can make others learn more about you by continuously interacting with them.  This even helps you to get instant feedback about your product, service, and lifestyle- whatever you are selling online; it also lets you talk with the customers and clients directly. Maintaining social media reputation optimizes the positive perception about your brand from the social platform and improves your brand image and online reputation. Tips & Tricks for Managing Social Media Reputation. It may sound simple but to maintain a social media reputation for a longer period, one should give regular attention and plan strategies daily to compete with other bran