Programmatic media buying technology refers to the automated process of buying ad space in the digital media, by the real-time bidding process. What is programmatic media buying? Programmatic media buying technology refers to the automated process of buying ad space in the digital media, by the real-time bidding process. Cutting edge technology that can be automated for efficient results invariably translates into big gains and programmatic media buying is one such domain where businesses stand to gain and save largely on the back of a simple shift in media buying strategy. Programmatic media buying essentially means buying digital media via a very efficient real-time bidding process. The immediate takeaways include speed, performance and the entire process being more cost effective. Programmatic Vs Traditional media buying: Traditionally, media buying is carried out manually. Often, this would lead to an opaque process where networks could purchase impressions in advance from a myr