Do you lose track of time every time you open Instagram? Are you inevitably spending hours scrolling through reels? Well, this is not a social media addiction you need rehab for but a recent change in Instagram’s algorithm that has enticed users to spend as much as 100 minutes daily just on video content. Is the world’s biggest polaroid now becoming a video camera? Here are 6 reasons why the changing algorithm of Instagram has stirred up the digital world: 1. Scope in the Indian Video Market: Harboring as many as 230.5 million users, India is home to the highest number of Instagram users. The Indian video market is projected to reach 18 billion dollars by 2026. At present, users are witnessing the boom of video content majorly via Instagram and its prevailing transition to become a more versatile version of Tik Tok, which India banned in June 2020. 2. Adjusting to Online Traffic: During the pandemic, Instagram witnessed a considerable increase in traffic, which led to the platform re