Skip to main content

Media Marketing: The Key to Business Growth

In today’s digital world, the importance of media marketing can’t be overstated. The right message delivered at the right time to the right person will help your business grow and thrive.

Media Marketing

Media marketing is a great way to promote your business. It is important to use the right media in order to reach your target audience. When it comes to social media, you can use various platforms like Facebook, Twitter and Instagram.

What is Media Marketing?

Media marketing is a form of advertising that is used to promote or sell a product or service. This can be done through the use of various media channels including Print, Radio, Television, Internet, and Social Media. It can also be done through Public Relations tactics such as press releases, trade shows, and public appearances by company executives.

Gaining exposure for a brand can be tough. Digital Marketing offers three ways to do just that — paid, earned, and owned media. While all three are vital in any marketing strategy, paid media is most tricky to achieve.

– Gaining traffic and leads was the biggest challenge cited by 63% of companies.

– When it comes to Mobile Search Ads, a whopping 95% of all clicks are attributed to Google.

– Display ad types such as Banners, Native Ads, and Social Media Ads are still the most popular.

Media marketing has been around for decades, but its recent boom in popularity and effectiveness has come from the rapid growth of Social Media Platforms like Facebook and Twitter. Social media offers a new way for companies to connect with their customers on an individual level which allows them to learn more about what they do and don’t like about their products and services. Media marketing is so effective because it reaches large audiences with minimal effort.

Why is it important for business growth?

Media marketing is important for business growth because it provides the necessary exposure to a company’s brand and products. With the advent of Social Media, it has become easier than ever to reach out to customers and potential customers. It also helps build trust between the company and its customer base since they know that they can rely on the company to deliver what they have promised.

Businesses can use paid media to get their message, products, and services to their desired demographic. It can be done through a variety of channels, such as Pay-Per-Click (PPC), Pop-up Ads, Display Ads, Social Media Ads, Video Ads, and Retargeting. This type of media provides double the benefit: it can both expose a business to new potential customers while giving existing customers a refresher course. It is just like informing them about special promotions or sales through email or text messages. Every business has different marketing needs and goals, but it is important to ensure that these advertisements perform as intended. If they do not yield any conversions, then it will be impossible to know if they are effective. Tracking engagement and conversion metrics is important in understanding what your audience responds to and in effectively directing future pushes of your advertising budget.

At iCubesWire, we take care of the negotiations, establish the contracts, and look for the most efficient and profitable place to put your ads. We have a knack for creating comprehensive plans that use data-driven strategies to boost your brand’s value and make your Social Media a success.


As Published On iCubeswire Website!



Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Programmatic Media Buying is the Future of Digital Advertising

  Programmatic media buying technology refers to the automated process of buying ad space in the digital media, by the real-time bidding process. What is programmatic media buying? Programmatic media buying technology refers to the automated process of buying ad space in the digital media, by the real-time bidding process. Cutting edge technology that can be automated for efficient results invariably translates into big gains and programmatic media buying is one such domain where businesses stand to gain and save largely on the back of a simple shift in media buying strategy. Programmatic media buying  essentially means buying digital media via a very efficient real-time bidding process. The immediate takeaways include speed, performance and the entire process being more cost effective. Programmatic Vs Traditional media buying: Traditionally, media buying is carried out manually. Often, this would lead to an opaque process where networks could purchase impressions in advance f...
1 comment
Read more

COMPANY BRANDING: HOW TO GET MORE EYEBALLS ON YOUR BRAND

As per a popular study by Harvard Business Review, it was found that 64% of people choose the same brand because of brand value, and 13% choose the brand because of their frequent interaction with them. Moreover, as per Deloitte, 76% of US consumers interact with brands or products before arriving at the store. Company branding is all about how well-known your brand is perceived by your consumer.  But why do you need company branding? The perk of branding a company is that it creates a well-known identity in the market and helps a business to grow faster. That said, it becomes easy for a company to sell a new product, as people will purchase the product blindly because it’s a brand. Addition to this company branding increase the customer base as people believe more in the reputable and trustful brand than a brand that is unfamiliar or newly launched. Check out these effective Strategies for Company Branding:- Define a Purpose A Company without a purpose is like an a rudderless ship...
1 comment
Read more

MEME-FICATION OF BRANDS

These LOL-worthy encrypted messages are the future of visual content. One million memes are shared daily on Instagram. This staggering number is not being monetized enough by brands. We have listed down every reason why brands should take memes seriously: As Covid hit the world, lockdown compelled users to increase their screen time in the hopes of escapism. Memes seem to have perfectly morphed themselves as a serving aid for good laughter amidst all the agony, Brands who leveraged these trends have reaped the benefits of meme marketing. Meme marketing since 2020 has taken an all-time high; here are some useful insights for 2021-22: Memes are a raging trend 85% of all the content shared online is memes. Today, everyone and anyone is familiar with the meme vernacular. Potential Market Capture 55% of all memes shared are by 13-35 yr olds. Memes are a language for Millennials and Gen Zs today, and brands need to entice users with their lingo. Users want memes 74% of all online users follo...
Post a Comment
Read more